Pregones/PRTT – Website Redesign & Brand Refresh

Brand Identity Design/Web Design

2018

About Project

Pregones/PRTT – Website Redesign & Brand Modernization

In 2018, we partnered with Pregones/Puerto Rican Traveling Theater (PRTT) to modernize their logo, visual identity, and website, bringing a refreshed digital presence to one of New York’s most established Latinx theater institutions. The redesign focused on preserving the organization’s cultural legacy while introducing a cleaner, more contemporary visual language optimized for digital platforms.

The project included a complete website overhaul, responsive redesign, and improved user navigation for both English and Spanish-speaking audiences. While the client opted not to develop a formal brand identity guide at the time, the new design direction established a cohesive foundation that informed future visual updates.

Logo - Before