Baile Cangrejero
Baile Cangrejero - Print & Advertising Design for Pregones/PRTT
We worked with Pregones/Puerto Rican Traveling Theater (PRTT) on the promotional campaign for Baile Cangrejero, a 2025 mainstage production celebrating Afro-Caribbean rhythm, poetry, and cultural pride. Directed by Jorge B. Merced, the musical featured a stellar ensemble of artists and musicians honoring the shared heritage of Puerto Rico, Cuba, the Dominican Republic, and Peru.
The production’s visual identity was originally developed by Karina N., and our team expanded upon that foundation to create a comprehensive set of print, advertising, and environmental designs. Deliverables included a 5×5 postcard for distribution, a 9×6 postcard for mailing, a half-page ad for AMNY newspaper, an 11×17 poster, and window and door decals installed at the Manhattan venue. Each design extended the established visual system into cohesive, high-impact pieces that conveyed the production’s vibrant energy and cultural resonance.
5" x 5" Postcard for Distribution
5" x 5" Postcard for Distribution
Half-Page Ad Ad for amNewYork
9" x 6" Postcard for Mailing
9" x 6" Postcard for Mailing
Window & Door Decals at PRTT
11" x 17" Poster for Distribution
Credits
Jorge L. & Karina N.
ASTOUND MEDIA