Gypsy In The City Brand Guidelines & Website Design
Gypsy in the City – Brand Identity & Web Design
We worked with Gypsy in the City founder, Ada Rojas, as she launched her career as a lifestyle and beauty influencer, developing the foundational brand identity and website that helped establish her presence online. The design was built entirely from scratch, combining an elegant logo system, modern typography, and a warm, editorial aesthetic that reflected her personal brand.
Our collaboration included the concept development, visual identity, and complete website design, which served as the core platform for her early content and collaborations. Due to later conflicts surrounding use of the term “Gypsy,” the brand was eventually reimagined under a new name. Today, Ada is a successful influencer working with national beauty, fashion, and lifestyle brands across various digital activations.
Credits
Jorge L.
ASTOUND MEDIA