Harlem Hellfighters on a Latin Beat
Harlem Hellfighters on a Latin Beat Video Campaign for Pregones/PRTT
We partnered with Pregones/Puerto Rican Traveling Theater (PRTT) to promote Harlem Hellfighters on a Latin Beat, an original music theater production celebrating the historic encounter of Black and Puerto Rican musician-soldiers during World War I. Developed by director Rosalba Rolón and composer Desmar Guevara, the play honors the 369th Infantry Regiment—known as the Harlem Hellfighters—and the Puerto Rican musicians who helped define its sound and legacy.
Our team created a series of five video ads to promote the production’s 2022–23 Mainstage run. Each piece highlighted the show’s music, cast, and cultural significance, blending performance footage, narrative excerpts, and motion graphics to build anticipation and drive audience engagement across social media and digital platforms.
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Credits
Jorge L.
ASTOUND MEDIA