ConnectiCare Molinas Healthcare Brand Guidelines
ConnectiCare – Brand Identity Guidelines
We collaborated on the ConnectiCare brand identity system, originally developed prior to the company’s acquisition by Molina Healthcare. This comprehensive brand guide defined ConnectiCare’s full visual and creative framework — including logo standards, color palette, typography, photography, iconography, and video production guidelines, as well as design applications for print, digital, and social media.
Our contractor Jeff J. led the creative development, producing an extensive reference that unified the brand’s visual communication across all platforms. The project set a foundation for a consistent, human-centered visual voice that carried into ConnectiCare’s subsequent transition under Molina.
Credits
Jeff J.
ASTOUND MEDIA